DIEGO BUCCELLONI - ®EC’UP

2025

®EC’UP
Brand Identity, UI/UX, Web, Video

I developed ®EC’UP, a responsive, mobile-first web application built to streamline access to second-hand shopping locations across Switzerland.

The project focuses on sustainability, accessibility, and conscious consumption. It provides an intuitive directory of thrift stores, eco-events, and circular initiatives, encouraging users to adopt more responsible shopping habits.

I led the entire creative process from branding and user research to UX/UI design and web development, crafting a minimalist and user-friendly experience that connects digital culture with environmental awareness.

SEE THE PROJECT

01 LANDING PAGE

02 IPHONE ICON

03 INTERACE

03 DESKTOP

07 PROMOTIONAL VIDEO